» Write with a clear purpose—tailor speeches to the audience, occasion, and context. » Develop powerful messages—identify central ideas and support them with strong evidence, examples, and stories. » Structure speeches effectively—create strong openings, smooth transitions, and memorable conclusions. » Use persuasive language—make messages more compelling and memorable through rhetorical techniques. » Write for speaking, not just reading—use conversational language, rhythm, pauses, and clear wording. » Draft, review, and improve speeches—practice through a hands-on speechwriting workshop and peer feedback.

Objective

» Identify the audience and purpose of a speech and select an appropriate tone and approach. » Develop clear and focused messages with strong supporting evidence, examples, and stories. » Structure a speech effectively using a clear introduction, transitions, key messages, and conclusion. » Use persuasive and rhetorical techniques to make messages more powerful and memorable. » Write for spoken delivery by using conversational language, effective rhythm, pauses, and clear wording. » Develop and refine their own speeches through drafting, reviewing, receiving feedback, and revising.